Journal
A manifesto for ashortwalk, makers of rCUP
At this critical point in Earth’s history, Dan Dicker, ashortwalk’s MD decided it was time for his soft-spoken brand to speak up. It was time for a manifesto.
An exhibition of disruptive colour processes for LDF18
COLOUR VIA: explores 8 designer responses to the complex questions posed by waste and toxicity. With Colour of Saying and Surface Matter.
A Sculptural Staircase for Cornwall's Cultural Capital
Alex Accleton has designed a sculptural staircase of quiet impact that connects St Ives’ rural and modernist traditions.
rCUP by ashortwalk | Brand Story and Copywriting
The first reusable coffee cup that isn’t part of the problem. The challenge of telling a big and important story in very few words.
Write Better: The Case of the Sneaky 'That'
‘That’ is an enemy of the Good Writer. A sneaky fellow, ‘that’ sneaks into our sentences as an oh so flexible friend: an article, pronoun, conjunction, adverb and adjective, most of the time ‘that’ is a shapeshifting waste of space.
Lifetime Therapy | Case Study
As we spoke I was struck by two recurring themes that I labelled horticulture and humanism. Linking these two themes was the idea that was to become the central message, or "golden thread" of Lifetime's story: that humans, like plants, will thrive if they are given the right conditions.
Becca Allen | Design for an Urban Habitat
When Habitat invited Becca Allen to design a product for their "30 under 30" collection the brief, to create product inspired by sustainability, suited her down to the ground.
Block | Captivating Copy
In 2015 Block decided to take a new approach to brand activation. Having created a strong visual language, Block wanted to develop a tone of voice that would communicate their brand precisely.
Alex Accleton for Finisterre
Cabinetmaker, carpenter or finish joiner, Alex Accleton is less concerned with what he is called than with what he does.

