Led by copywriter and brand storyteller Sarah Conway, Stories of Design is a Cornwall based communications studio specialising in story-led brand identity and thoughtfully crafted writing for creative businesses.
Your customers don't just want your products and services: They
want your stories.
The stories within your business are unique, authentic and beguiling. It's our privilege to tease out and tell the stories that add value to your venture. We design stories that inspire the right audiences, increase sales and make you fall in love with your brand all over again.
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"One day I realised my choices were all based on stories..."
Sometimes it's difficult to find the story that sets a product apart. Not with rCUP. rCup is the first reusable coffee cup that isn’t part of the problem. The challenge was how to tell such a big and important story in very few words.
‘That’ is an enemy of the Good Writer. A sneaky fellow, ‘that’ sneaks into our sentences as an oh so flexible friend: an article, pronoun, conjunction, adverb and adjective, most of the time ‘that’ is a shapeshifting waste of space.
As we spoke I was struck by two recurring themes that I labelled horticulture and humanism. Linking these two themes was the idea that was to become the central message, or "golden thread" of Lifetime's story: that humans, like plants, will thrive if they are given the right conditions.