Stories of Design
writing for creative businesses
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Brand Storytelling & Professional Copywriting enable you to communicate with your audience consistently, engagingly and in a style that is true to your brand. Story-driven branding and copy that is well designed and written will make communications fulfilling and enriching for your customer and for you.


Product Identity Package

Product Identity Package


The Product Identity Package empowers you to deliver an impactful, cohesive and timely launch: no more frustrating hold-ups because the logo hasn't been finalised; no more costly last-minute copy corrections. Created in consultation with designers, the Product Identity Package takes care of your visual and verbal messaging so that you're free to chase up manufacturers or follow up sales leads.

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There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
— Milton Glaser

Your Product Identity Package includes:

  • A communications and branding session with you and your team. We'll talk about your brand values, message and audience; analyse your verbal and visual communication style and find out how your new product/service fits in. Finally, we'll explore the stories of your new product or service and choose three story-led creative directions
  • A directions session, in which we present three creative directions that your business may take. Each direction is presented as a mood board with verbal and visual elements. You and your team then have fun picking and mixing your favourite elements until you have the blueprint for a story-driven product identity you love
  • A visual identity comprising a logo, typography, colour palette and suggested photography/illustration style (photography and illustration available at an additional cost)
  • A verbal identity comprising tone of voice, lexicon and taglines (copywriting available at an additional cost) 

Case Study

Dan at ashortwalk used the Product Identity Package to create a story-led identity for rCup. Here's what he says:

As a designer or manufacturer, you are often too close to a product or idea and can get caught up in the detail. Having Sarah offer an experienced perspective on how people and your potential market perceive or understand a product or core message was invaluable.
— Dan Dicker, MD & Founder ashortwalk