Your story-driven Brand Identity will reignite your passion for what you do and attract audiences who value your authenticity, get your personality and desire your unique offering. This right audience will not just buy from you, they'll also talk about you, effectively doing your marketing for you.
Your Brand Identity Package Includes:
- A 360º communications audit: what is your brand saying, where, when, why, how and to whom?
- A story-led branding session with you and your team. We'll walk you through the process and begin to uncover the most unique and beguiling stories latent within your business
- A directions session, in which we present three creative directions that your business may take. Each direction is presented as a mood board with verbal and visual elements. You and your team then have fun picking and mixing your favourite elements until you have the blueprint for a story-driven brand you love
- A visual identity comprising a logo, typography, colour palette and suggested photography style (photography is available at an additional cost)
- A verbal identity comprising tone of voice, lexicon and taglines (copywriting is also available at an additional cost)
- A Brand Book that you can refer to every day, keeping your brand purpose, values, audience and message front and centre and making sure that your font is the right size, your word choice spot on and your colours are true and consistent
Biovault chose the Product Identity Package to give their Omlesa service a discrete story-led identity. The company went on to use the Brand Identity Package to give Biovault Family, the customer-facing division of the biotech business, a story-led identity. Here's what they said:
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