Stories of Design
writing for creative businesses
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Brand Storytelling & Professional Copywriting enable you to communicate with your audience consistently, engagingly and in a style that is true to your brand. Story-driven branding and copy that is well designed and written will make communications fulfilling and enriching for your customer and for you.


Start Up & Running

Start Up & Running


Get off to a great start with story-led communications that shine a light on the unique qualities of your offering and professional, engaging writing that saves you time and money. Start Up & Running equips you with the words you need to get started, and the tools you need to keep going.

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If this book helps only one designer get only one original idea, then all of the months I spent putting it together will not have been worth it.
— Bob Gill

Start Up & Running includes:

  • A story-led brand identity session with you and your team. We'll walk you through the process and begin to uncover the most unique and beguiling stories at the heart of your new business
  • Verbal Identity Guidelines for your business. We'll put your purpose, values, audience and message into words and provide you with a complete toolkit for your brand copy, including:
    • Naming guidelines
    • Taglines, H1s and headers
    • Tone of Voice guidelines (should we use the third or first person? Are we chatty or formal?...)
    • Lexicon - your brand, your words
  • When you're happy that your guidelines suit you down to the ground we'll get writing. This package includes copy for up to 5 web pages or equivalent (we recommend a homepage, about page, products/services page, contact page and blog/journal page)

    Case Study

    Malachy at Lifetime Therapy used the Start Up and Running package when he established his new practice. Here's what he said:

    To say that Sarah just helped me with copy writing would be a huge understatement. By identifying the underlying themes I wanted to convey and devising a lexicon to support that, she has been part of creating a website that perfectly reflects my approach.
    — Malachy Dunne




    Lifetime Therapy