All in Brand Storytelling
As we spoke I was struck by two recurring themes that I labelled horticulture and humanism. Linking these two themes was the idea that was to become the central message, or "golden thread" of Lifetime's story: that humans, like plants, will thrive if they are given the right conditions.
In 2015 Block decided to take a new approach to brand activation. Having created a strong visual language, Block wanted to develop a tone of voice that would communicate their brand precisely.
By reimagining the three core black+blum collections as stories, I was able to define the distinct characteristics both of the product range and its target audience.
I have practiced Pilates for the last twenty years, so when the incredibly strong, serene and stylish Juliet established her own Pilates practice I was thrilled to be invited to write her about page.
Port of Raleigh, North Carolina, is the kind of store that could inspire an international trip